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Customer-Centric Marketing in New Ventures 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

Customer-centric marketing is a requirement in the current marketplace, especially for start-ups and small firms that do not have many resources. The course combines entrepreneurial and marketing logics, that is to offer students content anchored in the idea of creating a value proposition that matches the selected customer segment of start-ups and new firms. The content of the course is centered around four main aspects: 1) the nexus of value proposition and customer segment, 2) understanding consumers and 3) novel marketing tools and techniques suitable for start-ups and small firms, and 4) launching an entrepreneurial venture.

Förkunskapskrav

General entry requirements and English B, Mathematics C and Civics A and required grade Passed or international equivalent.

Utbildningsnivå: Grundnivå
Kurskod/Ladokkod: JCMG10
Kursen ges vid: Jönköping International Business School

Tidigare och pågående kurstillfällen

Typ av Kurs
Programkurs
Studieform
Campus
Termin
Hösten 2020: vecka 34 - vecka 43
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
12500kr
Kursplan
HTML  PDF
Anmälningskod
HJ-J0123