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Marketing Management 7,5 hp

Undervisningen bedrivs på engelska.

Important parts of the course include: the marketing management process, marketing as a cross-functional process, the need for and use of information in marketing, marketing in theory and in practice, marketing in the light of business ethics, and marketing in view of current market characteristics. The course should also provide examples of themes in the contemporary marketing discourse.

Kursinnehåll

The course introduces the students to the key concepts and models associated with marketing and the marketing process within the organisation. The course not only presents the theoretical aspects of marketing but also its application in practice as it is used by diverse organisations. The course includes a discussion of marketing ethics as well as covering examples of themes in the contemporary marketing discourse.

Connection to Research and Practice

The course requires the student to carry out research into theoretical themes in marketing and applying them to the needs and actions of organizations. The course covers the renewal of markets and the changes that are evident in consumers and markets. The course includes conducting research with companies to understand practical challenges of marketing.

Förkunskapskrav

General entry requirements and 30 credits in Business Administration or Economics or equivalent.

Urvalsregler

Fortsättningskurs
Läs mer om urvalsregler

Utbildningsnivå: Grundnivå G1F
Kurskod/Ladokkod: MLBK13
Kursen ges vid: Jönköping International Business School

Kommande kurstillfällen

Typ av Kurs
Programkurs
Studieform
Campus
Termin
Våren 2021: vecka 13 - vecka 22
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Examinator
Adele Berndt
Kursansvarig
Adele Berndt
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
12500kr
Kursplan
HTML  PDF
Anmälningskod
HJ-J1038
Typ av Kurs
Fristående
Studieform
Campus
Termin
Våren 2021: vecka 13 - vecka 22
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Platser
15
Examinator
Adele Berndt
Kursansvarig
Adele Berndt
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
12500kr
Kursplan
HTML  PDF
Anmälningskod
HJ-24196