Service Management and Marketing 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The course is a C-level course building on general theories in marketing and management, which are further applied in a service context. The students are invited to the field essentially through classical models and concepts of Service Management and Marketing. The focus of the course is on services in different contexts and not on the 'pure' service sector. The different contexts emphasized are for example: services in the business-to-business sector, in knowledge intensive firms, and in traditional service firms.

Förkunskapskrav

60 credits in Business Administration or Economics including at least 7.5 credits in basic marketing and management courses.

Utbildningsnivå: Grundnivå G2F
Kurskod/Ladokkod: MLFN13
Kursen ges vid: Jönköping International Business School