Business to Business Marketing 7,5 Credits
Course Contents
The aim of the course is to give the student a deep understanding of the field of Business to Business marketing through the concepts of business networks and value.The course will cover the following aspects:
- Principles of business to business marketing
- Interaction- and network approach
- Customer value
- The importance of technology and R&D
- Supplier, producer, customer interaction
- Supplier markets and supply management
- Organisational buying behaviour
- Integration with other functions of the firm
- International and ethical aspects
Prerequisites
60 credits in Business Administration or Economics or equivalentLevel of Education: Bachelor G2F
Course code/Ladok code: MLGN13
The course is conducted at: Jönköping International Business School
Previous and ongoing course occasions
Type of course
Program
Study type
Campus
Semester
Autumn
2019:
Aug 19
-
Oct 27
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Examiner
Johan Larsson
Course coordinator
Johan Larsson
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Application code
HJ-J9089
Last modified 2019-06-12 07:57:04