Market Communication in a Digital World 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

In a time when consumers are more connected, more active and more impatient, they also interact with product and service brands in new ways. This places new demands on how firms talk with their customers. The course ‘Marketing communications in a digital era’ is about how to communicate offerings to your target groups. The purpose is to provide you as future marketing managers, brand managers, consultants, communication specialists or other, with strategies, tools and techniques to effectively do that, while keeping your brand in mind. The course starts from a brand perspective and introduces you to key concepts and terminology in more traditional advertising management and media selection, as well as novel approaches to marketing communication in digital and social media.

This course takes a special interest in the digital opportunities to marketing communications and is therefore developed and given in collaboration with Litium, a company specialized in business communication on digital platforms.

Förkunskapskrav

Bachelor’s degree in Business Administration including 60 credits in Business Administration

Utbildningsnivå: Avancerad nivå A1N
Kurskod/Ladokkod: MLSR23
Kursen ges vid: Jönköping International Business School