Hamid Jafari

Assistant Professor logistics


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Research and Teaching

Hamid’s research interests include Omni-Channel Retail, e-Commerce, Sustainability, and Supply Chain Management.

He is currently affiliated with the Department of Supply Chain and Operations Management at Jönköping University, where he has worked as a Program Manager with developing the first international bachelor’s program at the School of Engineering; namely, Industrial Engineering and Management – Sustainable Supply Chain Management.

Since 2009, Hamid has been involved in supervising theses, as well as developing and teaching in various courses at undergraduate and graduate levels on:

  • Retailing
  • Corporate Social Responsibility
  • Logistics and Supply Chain Management
  • Marketing Management
  • Industrial (Business-to-Business) Marketing

His courses have constantly received high evaluations from the students, for which he was awarded the pedagogical prize for the Lecturer of the Year by the students at Jönköping International Business School in 2011/2012 and at the School of Engineering in 2017/2018.

In his research, Hamid has applied various methods including qualitative case studies and netnography, as well as survey-based structural equation modeling (SEM) and clustering. He has been affiliated with The Center for Logistics and Supply Chain Management (CeLS), and The Media Management and Transformation Center (MMTC) in several research projects including:


Born in 1983 in Tehran, Iran, Hamid is an Assistant Professor (Senior Lecturer) of Logistics and Supply Chain Management, and holds a Ph.D. in Business Administration from Jönköping International Business School, Jönköping University.

Hamid earned an M.Sc. degree in Production Engineering and Management from Royal Institute of Technology (KTH) in Stockholm. His thesis, “Innovation Management: Technology Strategies for Sustainable Vehicle Development”, was carried out under a project at Knowledge Integration and Innovation in Transnational Enterprise (KITE) Research Group at Linköping University.

He obtained his B.Sc. degree in Industrial Engineering with specialization in Systems Analysis and Planning from K.N. Toosi University of Technology in Tehran. During his thesis work he worked on “Measuring and Predicting Customer Lifetime Value in Customer Loyalty Analysis” in a case study on an e-Tailer. During that period he was also involved in some Quality Management projects in the automotive industry.


Shahparvari, S., Soleimani, H., Govindan, K., Bodaghi, B., Taherian Fard, M., Jafari, H. (2021). Closing the Loop: Redesigning Sustainable Reverse Logistics Network in Uncertain Supply Chains Computers & industrial engineering, 157.
Eslami, M., Jafari, H., Achtenhagen, L., Carlbäck, J., Wong, A. (2021). Financial performance and supply chain dynamic capabilities: the Moderating Role of Industry 4.0 technologies International Journal of Production Research.
Engelseth, P., Jafari, H. (2018). Marketing Complex Product Designs in the Contemporary Value Chain International journal of value chain management, 9(4), 311-329.
Soleimani, H., Govindan, K., Saghafi, H., Jafari, H. (2017). Fuzzy Multi-Objective Sustainable and Green Closed-Loop Supply Chain Network Design Computers & industrial engineering, 109, 191-203.
Jafari, H., Nyberg, A., Hilletofth, P. (2016). Postponement and logistics flexibility in retailing: A multiple case study from Sweden Industrial management + data systems, 116(3), 445-465.
Jafari, H., Nyberg, A., Osnes, T., Schmitz, A. (2015). Customization in bicycle retailing Journal of Retailing and Consumer Services, 23, 77-90.
Pazirandeh, A., Jafari, H. (2013). Making Sense of Green Logistics International Journal of Productivity and Performance Management, 62(8), 889-904.

Article, review/survey

Book chapter

Jafari, H., Nyberg, A., Hertz, S. (2012). Postponement in Retail Supply Chain Management: A Systematic Literature Review. In: J. Hagberg, U. Holmberg, M. Sundström & L. Walter (Ed.), Nordic Retailing Research - Emerging Diversity (pp. 173 -194). Gothenburg: Bokförlaget BAS

Conference paper

Jafari, H., Eslami, M., Paulraj, A. (2020). The effect of postponement on logistics flexibility: An empirical evidence of Swedish retailers. 80th Annual Meeting of the Academy of Management, 7-11 August, 2020, Vancouver, Canada.
Jafari, H. (2018). E-Commerce Logistics - Contemporary Literature. 2018 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2018, Bangkok, Thailand, 16 - 19 December 2018.
Jafari, H., Ots, M. (2016). Omni-Channel Innovation in Grocery Retailing: The Drivers of Mobile Shopping. The 5th Nordic Retail and Wholesale Conference (NRWC), 8-10 November, Aarhus University, Denmark.
Jafari, H., Ots, M. (2016). The Road to Omni-Channel – The Drivers of Shopping Apps in Grocery Retailing. Toulouse Colloquium on European Research in Retailing, Toulouse, June 2-4, 2016.
Sandberg, E., Jafari, H. (2016). Retail supply chain responsiveness: A systematic literature review and future research agenda. Turku: Nordic Logistics Research Network, The 28th Annual Nordic Logistics Research Network (NOFOMA) Conference, Turku, 4-6 June, 2016..
Sandberg, E., Jafari, H. (2016). A systematic review of retail supply chain responsiveness. The 5th Nordic Retail and Wholesale Conference, Aarhus, Denmark, 8-9 November, 2016..
Jafari, H. (2014). An Analysis of Logistics Flexibility Research. The 26th NOFOMA Conference, 11-13 June 2014,Copenhagen Business School, Frederiksberg, Denmark.
Jafari, H., Hartmann, B., Ots, M. (2014). Mobile Media and In-Store Shopping Experiences: Profiling App Usage in Food Retailing. Stockholm: Stockholm school of economics, Babson Shopper Marketing & Pricing Conference, May 8-10, 2014, Stockholm school of economics.
Hartmann, B., Jafari, H., Ots, M. (2014). The Mediatisation of Shopping: A Conceptual Framework for Understanding and Studying How Shoppers Use Apps in Retail Environments. Nordic Retail and Wholesale Conference (NRWC), November 5th – 6th, Stockholm, Sweden..
Jafari, H., Paulraj, A. (2013). Logistics Flexibility in Swedish Retailing. Philadelphia 20th International Conference on Recent Advances in Retailing and Services Science, July 7-10, 2013 Philadelphia.
Engelseth, P., Jafari, H. (2013). Rethinking Supply “Postponement” and “Speculation”. The 20th EurOMA Conference, Dublin, Ireland, June 09-12.
Del Javan, A., Jafari, H. (2013). Exploring Servitization In Manufacturing: A Multiple Case Study. 25th NOFOMA Conference - Gothenburg.
Jafari, H., Hartmann, B., Johansson, A., Nyberg, A. (2013). How Showrooming Is Constituted: Preliminary Findings From A Multi-Method Study. 25th NOFOMA Conference - Gothenburg.
Jafari, H., Nyberg, A., Osnes, T., Schmitz, A. (2012). Customization in Bicycle Retailing. The 3rd Nordic Retail and Wholesale Conference, November 7-8, 2012, Lund.
Engelseth, P., Jafari, H. (2012). Timing-configuration of Value Network Flows. Rome: IMP Group, 28th IMP Conference, 13-15 September, Rome Italy.
Jafari, H., Nyberg, A., Hertz, S. (2012). Application of Postponement in Retailing - Connections to Logistics Flexibility. Vienna 19th International Conference on Retailing and Consumer Services Science.
Jafari, H., Nyberg, A., Hertz, S. (2011). Recapturing the Trends in the Application of Postponement in Retail Supply Chain Management. 8th CEMS Research Seminar on Supply Chain Management, January 26-30 2011, Riezlern, Austria.
Jafari, H., Nyberg, A., Hertz, S. (2011). Application of Postponement in Retailing: A Cross-Case Analysis of Major European Retailers. The 23rd NOFOMA conference, Harstad, Norway, June 9-10, 2011.
Jafari, H., Nyberg, A., Hertz, S. (2010). Adjusting Classic Marketing Lenses on Retail Supply Chain Management: Revisiting Postponement and Speculation. The Nordic Retail and Wholesale Conference, Göteborg, 10-11 November, 2010.
Jafari, H., Nyberg, A., Hertz, S., Fridriksson, H. (2010). Postponement in Retailing? Seeking a Connection. The 22nd NOFOMA Conference, 10-12 June, 2010, Kolding, Denmark.
Jafari, H. (2009). Innovation Trends in Retailing. The 21st NOFOMA Conference.
Jafari, H., Aghaie, A. (2007). Application of Knowledge Management in CustomerLifetime Value and Loyalty Management. The 21st NOFOMA Conference.
Jafari, H., Aghaie, A. (2006). Online Customer Segmentation Based on Lifetime Value. The 6th International Business Information Management Association (IBIMA) Conference, 19-21 June 2006, Bonn, Germany..

Doctoral thesis

Jafari, H. (2014). Postponement and Logistics Flexibility in Retailing (Doctoral thesis, Jönköping: Jönköping University, Jönköping International Business School).

Other publications


Berndt, A., Holmberg, U., Jafari, H., Hartmann, B., Ots, M. (2017). Mobilapplikationer inom dagligvaruhandeln: Konsumtionens medialisering genom nya digitala tjänster. Stockholm: Handelsrådet
Jafari, H., Nyberg, A., Hertz, S., Borgström, B. (2012). Increased Flexibility in Retail Supply Chains through Postponement. Jönköping: Jönköping international business school