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Marketing Communication 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The course gives a broad introduction to marketing communication as professional and academic discipline. This includes embracing theories, methods and working processes which underpins marketing communication planning, execution and evaluation.
Specific areas include:
  • The role of marketing communication within the larger field of marketing.
  • Target group analysis, communication strategy and objectives.
  • Communication tools and actors included the general marketing communication market.
  • Creative strategies and execution.
  • Media choice and media planning.
  • Budgeting, effect measurement and evaluation of communication efforts.

Förkunskapskrav

30 credits in Business Administration or Economics including Marketing Management.

Utbildningsnivå: Grundnivå
Kurskod/Ladokkod: JMCK18
Kursen ges vid: Jönköping International Business School

Tidigare och pågående kurstillfällen

Typ av Kurs
Programkurs
Studieform
Campus
Termin
Hösten 2020: vecka 34 - vecka 43
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Examinator
Darko Pantelic
Kursansvarig
Darko Pantelic
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
12500kr
Kursplan
HTML  PDF
Anmälningskod
HJ-J0140