This program is ideal for students who love to develop new product and improve existing ones. The programme takes a holistic approach to product realization incorporating all life-cycle aspects of it from design to manufacturing to use and finally remanufacturing, reuse or recycling. Students get to be creative and develop new product ideas and concepts and to visualise them and test their functions using both virtual models and physical prototypes. The programme highlights the importance of successful manufacturing so the integration between design and manufacturing play an important role. The programme features two paths “Design” which is focused on product concepts and design and perception. The product life-cycle management path is more focused on analyses of designs and production. The two tracks form a perfect combination in product realisation giving students a great opportunity for careers as product developers.