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Data Analysis for Decision-Making 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The course develops the students’ ability to manage and/or conduct data-driven decision-making, in particular data analytics. The course includes the following elements:
  • Fundamental tasks in data analytics, i.e., classification, regression, clustering and association rules
  • Basic techniques for classification, regression, clustering and association rules
  • Organization of a data analysis project, i.e., preprocessing, modeling and evaluation
  • Software tools for data analytics
  • Research directions and state-of-the-art applications in data analytics
  • Data analytics applied to different business domains
Connection to Research and Practice
The course is based on the research areas of data analytics and machine learning, focusing on processes, techniques and algorithms. Students will learn standard scientific methods from data science, in particular the use of controlled experiments and statistical evaluation. The course also gives students an introduction to some relevant research directions and state-of-the-art applications in data analytics for digital business.

The role of data in modern business and society is discussed extensively in the course. Examples and use cases in data analytics from the digital business domain, in particular marketing, sales and CRM, are used throughout the course, enabling students to gain knowledge about the real-world applications of the course’s theoretical concepts. The course also includes a substantial amount of practical work in a software tool for data analytics, including workshops, assignments and a data analytics project from the sales/marketing/CRM domain.

Förkunskapskrav

Bachelor’s degree (i.e the equivalent of 180 ECTS credits at an accredited university) with at least 30 credits in Business Administration and 30 credits in one (or a combination) of the following areas: Business Administration, Economics, Industrial Engineering and Management, Business Analytics, Informatics, Information Technology, Communication, Commerce and taken courses of 30 credits of master level studies in Business Administration and/or Informatics (or the equivalent). Proof of English proficiency is required.

Utbildningsnivå: Avancerad nivå
Kurskod/Ladokkod: JDAS27
Kursen ges vid: Jönköping International Business School

Kommande kurstillfällen

Typ av Kurs
Programkurs
Studieform
Campus
Termin
Våren 2025: vecka 03 - vecka 12
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Examinator
Mart Ots
Kursansvarig
Mart Ots
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
15000kr
Kursplan
HTML  PDF
Anmälningskod
HJ-J5019
Last modified 2024-11-13 13:34:52
Sidan uppdaterad 2024-09-23