Programme Outlines and Overviews

Bachelor in Marketing Management 180 credits

Autumn 2025

• Communication in a Cross-Cultural Context
  Autumn 2025Mandatory100%Jönköping International Business School100%EnglishJönköpingNormal teachingJ4095
  Course Syllabus

  PDF
  Code: JCCG197.5 credits
• Basic Financial Accounting
  Autumn 2025Mandatory100%Jönköping International Business School100%EnglishJönköpingNormal teachingJ4077
  Course Syllabus

  PDF
  Code: ACBG137.5 credits
• Principles of Project Management
  Autumn 2025Mandatory100%Jönköping International Business School100%EnglishJönköpingNormal teachingJ4139
  Code: MGBG137.5 credits
• Foundations of Marketing
  Autumn 2025Mandatory100%Jönköping International Business School100%EnglishJönköpingNormal teachingJ4107
  Course Syllabus

  PDF
  Code: JFGG117.5 credits

Spring 2026

• Organizing and Leading in a Sustainable World
  Spring 2026Mandatory100%Jönköping International Business School100%EnglishJönköpingNormal teachingJ5041
  Course Syllabus

  PDF
  Code: JOSG107.5 credits
• Purchasing and Sales
  Spring 2026Mandatory100%Jönköping International Business School100%EnglishJönköpingNormal teachingJ5069
  Course Syllabus

  PDF
  Code: MLDK137.5 credits
• Marketing Communication
  Spring 2026Mandatory100%Jönköping International Business School100%EnglishJönköpingNormal teachingJ5057
  Course Syllabus

  PDF
  Code: JMCK187.5 credits
• Supply Chain Management
  Spring 2026Mandatory100%Jönköping International Business School100%EnglishJönköpingNormal teachingJ5068
  Course Syllabus

  PDF
  Code: MLCK137.5 credits

Autumn 2026

• Business Statistics 1

  Autumn 2026Mandatory

  Code: FSFG137.5 credits
• Business Digitalization

  Autumn 2026Mandatory

  Code: JBDK187.5 credits
• Customer-centric Marketing in New Ventures

  Autumn 2026Mandatory

  Code: JCMG127.5 credits
• Microeconomic Principles

  Autumn 2026Mandatory

  Code: JMIG127.5 credits

Spring 2027

• Corporate Finance 1

  Spring 2027Mandatory

  Code: FSAK137.5 credits
• International Marketing

  Spring 2027Mandatory

  Code: MLIN137.5 credits
• Responsible Enterprise

  Spring 2027Mandatory

  Code: JREN107.5 credits
• Research Methods: Design, Implementation and Analysis

  Spring 2027Mandatory

  Code: JRMK147.5 credits

Autumn 2027

• Optional credits

  Autumn 2027Optional

  Code: 30 credits
• Business to Business Marketing

  Autumn 2027Optional

  Code: MLGN137.5 credits
• Business Statistics 2

  Autumn 2027Optional

  Code: JB2K177.5 credits
• Leadership

  Autumn 2027Optional

  Code: MGHN137.5 credits
• Service Management and Marketing

  Autumn 2027Optional

  Code: MLFN137.5 credits

Spring 2028

• Brand Management

  Spring 2028Mandatory

  Code: JBMN147.5 credits
• International Marketing Law and Consumer Protection

  Spring 2028Mandatory

  Code: JIMG147.5 credits
• Bachelor Thesis in Business Administration

  Spring 2028Mandatory

  Code: JBTP1715 credits