Programme Outlines and Overviews

Master in Strategic Marketing 60 credits

Autumn 2026

• Strategic Marketing and Business Growth

  Autumn 2026Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10222026 Week 36–41

  Code: J2SMAB5 credits
• International Market Assessment and Strategy

  Autumn 2026Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10232026 Week 41–46

  Code: J2IMAA5 credits
• Strategic Brand Management

  Autumn 2026Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10252026 Week 41–46

  Code: J2SBMJ5 credits
• Understanding the Consumer

  Autumn 2026Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10262026 Week 47–2027 Week 2

  Code: J2UTCS5 credits
• Working Across Boundaries

  Autumn 2026Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10342026 Week 36–41

  Code: J2WABJ5 credits
• Data-driven Decision Making

  Autumn 2026Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10092026 Week 47–2027 Week 2

  Code: J2DDMD5 credits

Spring 2027

• IMC Strategy and Planning

  Spring 2027Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10232027 Week 3–8

  Code: J2ISAP5 credits
• Marketing in Society

  Spring 2027Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10242027 Week 9–14

  Code: J2MISX5 credits
• Research Methods in Marketing

  Spring 2027Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10222027 Week 3–8

  Code: J2RMIM5 credits
• Master Thesis in Business Administration

  Spring 2027Mandatory100%Jönköping International Business SchoolEnglishJönköpingNormal teachingJ10092027 Week 9–22

  Code: J2MTID15 credits