Mission and guiding principles
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JIBS' mission
To advance the theory and practice of business and policy, with specific focus on entrepreneurship, ownership and renewal.
Our guiding principles
Our mission is supported by three guiding principles that shape our decisions, actions, and behaviour. The principles reflect the role we aim to play in business, academia, and society, as well as the values we seek to foster in our students.
International at heart
Being International at Heart represents our culture of taking an international perspective to everything we do.
Entrepreneurial in Mind
Being entrepreneurial in mind represents our spirit of being curious, imaginative, passionate, and action-oriented.
Responsible in Action
Being responsible in action represents our commitment to being a role model within our industry; conducting research and education with relevance for society and with ethics at the forefront.