Zehra Sayed

Media Management and Transformation Centre

Who are you and where are you from?

I am from India. Prior to moving to Jönköping, to pursue my doctoral education, I lived in Glasgow, Scotland. During this time I did my Master´s education at the University of Strathclyde. After completing my degree I worked in Scotland with Halifax Bank and British Telecommunications before taking up the doctoral position here at JIBS. Having had the opportunity to live and acquire education in three different countries (India, Scotland and now Sweden), I see myself as a ‘Global Citizen´, appreciating differences in people and cultures and the truly amazing diversity of our species.

How did you decide to become a doctoral student? And why did you decide to do it at JIBS?

I always wanted a career in research. But my resolve to take my education to a doctorate level was stirred whilst doing my Master degree thesis, when I was introduced to many fascinating aspects of conducting research. As my research focus was on Media Business, applying to the MMTC (Media Management and Transformation Centre) at JIBS was a logical step. The news that I had made it to a best-ranked Media Research Centre in Europe was pure bliss. 

What are your main research interests?

My Bachelor studies in Economics, evoked my interest in issues of foreign investment, foreign control of local industries, and, relatedly the sphere within which the first and third world economic relations are designed, decided and then played upon. My curiosity regarding foreign ownership and management control was piqued by the tensions and debate that was happening in India on issues of liberalization of its media sector. Thus my research efforts attempt to understand the issues of foreign ownership and control within media firms.    

What is the best thing with working at JIBS?

Among many other things, JIBS offers a very conducive environment for research and nurturing of other academic skills to its students. I am truly amazed at the rich resource the university library provides to its employees and students for meaningful research. Also the diversity of researcher and students at JIBS is compellingly fascinating. I am truly glad to be a part of this institution.