This closed two-day workshop seeks to bridge the divide between general management strategy research and media management strategy research.
Title: Strategy work in the media — building practically relevant theory
Participating is, among others, JIBS Dean, Professor Johan Roos and Professor Leif Melin, both as keynote speakers.
Dean Roos is also participating in the research project.
The workshop will combine two key elements:
Media Management and Transformation Centre
The workshop is organized by the Media Management and Transformation Centre (MMTC) at Jönköping International Business School. MMTC is a global research and education center with its headquarters in Jönköping, Sweden and branch offices in Asia and Latin America. The MMTC was established to research theories, strategies, and best practices in media management, focusing on questions involving changes in media market structures, transformation and restructuring of media industries.