Understanding Digital Business 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

In the face of societal digitalization, firms face new types of pressures impacting their strategies, business models, organization, and marketing. Based on interaction with practitioners representing different business areas, cases, and in-class discussions, the course will expand students' knowledge about current digital business challenges. It will further stimulate critical and creative thinking about how to identify opportunities and how these can be leveraged in new and existing firms for entrepreneurship and business renewal.

Connection to research and practice
The course utilizes core theoretical concepts and models from the fields of digital business, digital transformation, and digital ethics. These include findings and insights developed by the Digitalisation team at the Media, Management, and Transformation Centre (MMTC) here at JIBSs. In addition, real world case studies are used to develop students' skills in applying these concepts to identifty and respond to practical problems and opportunities facing contemporary digital businesses.

Förkunskapskrav

Bachelor’s degree (i.e the equivalent of 180 ECTS credits at an accredited university) with at least 30 credits in Business Administration and 30 credits in one (or a combination) of the following areas: Business Administration, Economics, Industrial Engineering and Management, Business Analytics, Informatics, Information Technology, Communication, Commerce (or the equivalent). Proof of English proficiency is required.

Utbildningsnivå: Avancerad nivå
Kurskod/Ladokkod: JUDR26
Kursen ges vid: Jönköping International Business School Last modified 2024-11-22 10:16:20