Strategic Brand Management 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

• Brands, consumption and lifestyle
• Brand identity, image, equity and extensions
• Brand management strategies
• Positioning and design
• Brand innovation

Förkunskapskrav

General entry requirements and passed courses of at least 37,5 credits in Media and Communication Science or equivalent. English proficiency is required. Exemption is granted from the requirement in Swedish

Utbildningsnivå: Grundnivå G1F
Kurskod/Ladokkod: LSBK13
Kursen ges vid: Högskolan för lärande och kommunikation Last modified 2024-10-31 10:13:06