Marketing Management 7,5 hp

Undervisningen bedrivs på engelska.

Important parts of the course include: the marketing management process, marketing as a cross-functional process, the need for and use of information in marketing, marketing in theory and in practice, marketing in the light of business ethics, and marketing in view of current market characteristics. The course should also provide examples of themes in the contemporary marketing discourse.

Kursinnehåll

The course introduces the students to the key concepts and models associated with marketing and the marketing process within the organisation. The course not only presents the theoretical aspects of marketing but also its application in practice as it is used by diverse organisations. The course includes a discussion of marketing ethics as well as covering examples of themes in the contemporary marketing discourse.

Connection to Research and Practice
The course requires the student to carry out research into theoretical themes in marketing and apply them to the needs and actions of organizations. The course covers the renewal of markets and the changes that are evident in consumers and markets. The course includes conducting research with companies to understand the practical challenges of marketing.

Förkunskapskrav

General entry requirements and 30 credits in Business Administration or Economics or equivalent.

Urvalsregler

Fortsättningskurs
Läs mer om urvalsregler

Utbildningsnivå: Grundnivå G1F
Kurskod/Ladokkod: MLBK13
Kursen ges vid: Jönköping International Business School Last modified 2024-11-13 13:38:30