Classics in Marketing 3 Credits
Course Contents
The course covers the following content:1. Core Classics in marketing that provide foundational marketing principles.
2. Focus on subsequent theoretical developments.
3. “New classics” which have impacted Marketing thought and how they have impacted current perspectives within Marketing
Prerequisites
Admitted to a doctoral programme in business administration or a related subject of a recognized business school or university.Level of Education: XXX
Course code/Ladok code: FJCMA37
The course is conducted at: Jönköping International Business School
