Digital Entrepreneurship 7,5 Credits

Course Contents

This course introduces the students to the field of entrepreneurship, with an emphasis on entrepreneurial activities in a digital context. The course gives students the opportunity to foster their own entrepreneurial skills and mindset. By exposing students to a unique learning environment, this course will challenge students to confront typical issues faced by today’s entrepreneurs when exploring venture develop and assess business opportunities in digital settings. Practical, hands-on learning experiences will be complemented with academic reflection. This course will also expose the students to analytical and lateral thinking, behavioural flexibility, decision-making, oral and written communication, personal selling, stress management and acceptance of uncertainty, which are all important elements for developing an entrepreneurial mindset.

Areas covered are:
• the entrepreneurial mindset
• communicating venture ideas
• assessing the feasibility of venture ideas
• the process of entrepreneurship
• identifying and evaluating digital entrepreneurial opportunities

Connection to Research and Practice
The course builds on contemporary entrepreneurship theory and is closely aligned with JIBS strong tradition in entrepreneurship research. Studies of business growth and new venture creation has been a central pillar of the school since the start of the school and engages a large part of faculty. Entrepreneurial thinking is deeply ingrained in the culture of the school which is channeled back to the students in the course execution and the course emphasis on fostering entrepreneurial mindsets.

The course is designed to be closely related to practice. It is focused on training practical and hands-on processes of business creativity and new venture creation. The course normally involves a number of guest lecturers bringing in industry perspectives, reflections, experiences and practices. A central part of the course lets students practically develop entrepreneurial ideas and initiatives and communicate them to a panel of industry professionals.

Prerequisites

Bachelor’s degree (i.e the equivalent of 180 ECTS credits at an accredited university) with at least 30 credits in Business Administration and 30 credits in one (or a combination) of the following areas: Business Administration, Economics, Industrial Engineering and Management, Business Analytics, Informatics, Information Technology, Communication, Commerce (or the equivalent). Proof of English proficiency is required.

Level of Education: Master
Course code/Ladok code: JDER29
The course is conducted at: Jönköping International Business School Last modified 2024-03-21 08:32:48