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International Marketing Law and Consumer Protection 7,5 credits

Course Contents

Marketing Law regulates companies’ behaviour on the market. Marketing law embraces general rules concerning establishment of companies, marketing and competition, as well as consumer protection and concerns both private law and public law. Other areas of interest are contract law, tort law and intellectual property law (such as branding and trade marks).

Two major areas form the core of marketing law: marketing practices law and competition law. Marketing law, competition law and consumer protection are areas of high priorities for the EU and has been held as a vital part of the European Union's integration efforts. Secondary legislation from the EU focus on consumer protection based on different marketing methods (misleading advertisement, comparative advertising, distance agreements, electronic commerce, etc.) are important to know about when acting on the European market.

Prerequisites

General entrance requirements and English B, Mathematics C and Civics A and required grade Passed. Exemption from the requirement of having Swedish course B is given.

Level of Education: Undergraduate G1N
Course code/Ladok code: JIMG14
The course is conducted at: Jönköping International Business School

Previous course occasions

Type of course
Program
Study type
Campus
Semester
Spring 2017: Jan 16 - Mar 26
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Number of places
0
Course coordinator
Nicola Lucchi
Examiner
Nicola Lucchi
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Syllabus
HTML  PDF
Application code
HJ-J7029

Content updated 2017-01-10

Study at JU
Content updated 2015-06-24
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