Marketing Communication 7,5 Credits
The course gives a broad introduction to marketing communication as professional and academic discipline. This includes embracing theories, methods and working processes which underpins marketing communication planning, execution and evaluation.Course Contents
The course gives a broad introduction to marketing communication as professional and academic discipline. This includes embracing theories, methods and working processes which underpins marketing communication planning, execution and evaluation.Specific areas include:
- The role of marketing communication within the larger field of marketing.
- Target group analysis, communication strategy and objectives.
- Communication tools and actors included the general marketing communication market.
- Creative strategies and execution.
- Media choice and media planning.
- Budgeting, effect measurement and evaluation of communication efforts.
Connection to Research and Practice
The course is anchored on providing a basic level of understanding of marketing communications at the bachelor’s level.
The group project assignment is designed to provide students an opportunity to apply theoretical principles in a real-life setting (with partner companies project) or quasi real-life setting (with projects based on cases from crowdfunding platforms). Students are to analyze communication needs in the given scenario and create a marketing communication solution. Theoretical aspects from the course will be used to justify and drive student’s choices. As a part of the assignment an exemplary marketing communication message is to be created and a final solution to be delivered to the client.
Prerequisites
30 credits in Business Administration or Economics including Marketing Management (or the equivalent).Level of Education: Undergraduate
Course code/Ladok code: JMCK18
The course is conducted at: Jönköping International Business School
Course occasions open for Application
Type of course
Single subject
Study type
Campus
Semester
Spring
2025:
Mar 24
-
Jun 01
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Number of places
0
Examiner
Brian McCauley
Course coordinator
Brian McCauley
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Application code
HJ-24120
Admission
Admission at antagning.se
Upcoming course occasions
Type of course
Program
Study type
Campus
Semester
Spring
2025:
Mar 24
-
Jun 01
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Examiner
Brian McCauley
Course coordinator
Brian McCauley
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Application code
HJ-J5057