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Social Media and New Media 7,5 credits

Course Contents

The course offers students a practice-oriented approach to understanding what social media and new media are, what impact they have on society as a whole and on organizations, and what role they can play for organizational renewal and service innovation.
The course favors a holistic and systemic approach to social media and new media and aims at providing students with the theoretical foundations and the practical methods for developing and managing thorough, sound, and ethically aware social media and new media strategies for services within organizational settings.

Prerequisites

Bachelor’s degree in Informatics, Business Administration, or Computer Science (i.e the equivalent of 180 credits at an accredited university).

Level of Education: Master
Course code/Ladok code: JSMR26
The course is conducted at: Jönköping International Business School

Previous and ongoing course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2017: Oct 23 - Jan 14
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Examiner
ReAn
Tuition fees do NOT apply for EU/EEA citizens or exchange students
15000kr
Syllabus
HTML  PDF
Application code
HJ-J7136

Content updated 2018-03-23

Study at JU
Content updated 2015-06-24
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