Social Media and New Media 7,5 credits
Course ContentsThe course offers students a practice-oriented approach to understanding what social media and new media are, what impact they have on society as a whole and on organizations, and what role they can play for organizational renewal and service innovation.
The course favors a holistic and systemic approach to social media and new media and aims at providing students with the theoretical foundations and the practical methods for developing and managing thorough, sound, and ethically aware social media and new media strategies for services within organizational settings.
PrerequisitesBachelor’s degree in Informatics, Business Administration, or Computer Science (i.e the equivalent of 180 credits at an accredited university).
Level of Education: Master
Course code/Ladok code: JSMR26
The course is conducted at: Jönköping International Business School