Marketing Research 7,5 Credits
Course Contents
The overall aim is to deepen the student’s knowledge about and skills in marketing research. The course also prepares the student for thesis writing in marketing.Important parts of the course include:
- the role of market information in firms and other organizations
- methods to gain market information
- the marketing research process, including: specification of information needed; collection, preparation and analysis of data; and oral and written reporting
- quality in marketing research
- ethics in marketing research
Prerequisites
Bachelor’s degree in Business Administration including 60 credits in Business AdministrationLevel of Education: Master A1N
Course code/Ladok code: MLTR23
The course is conducted at: Jönköping International Business School
Previous and ongoing course occasions
Type of course
Program
Study type
Campus
Semester
Autumn
2017:
Oct 23
-
Jan 14
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Examiner
Adele Berndt
Course coordinator
Johan Larsson
Tuition fees do NOT apply for EU/EEA citizens or exchange students
15000kr
Application code
HJ-J7149