Digital Marketing and Social Media 7,5 Credits

Course Contents

The course comprises basic theories within marketing and marketing communication with a focus on the internet, search engines and social media.


The course includes the following parts:
- Auditing for digital marketing purposes
- Sales- and marketing processes for social media
- UX writing
- Current social network systems and trends in social media
- Advertising on social media and digital platforms
- Programmatic marketing
- Big Data and the use of algorithms in digital marketing
- Application potential of statistics and analytics in digital marketing
- Content marketing
- Transmedia and crosschannel storytelling
- Search engine optimization
- Laws and ethical guidelines for marketing communication on the internet

Prerequisites

General entry requirements and taken course in Marketing Communication, 7,5 credits.

Level of Education: Undergraduate G1F
Course code/Ladok code: TDMK13
The course is conducted at: School of Engineering Last modified 2024-04-11 12:56:06