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Marketing Communication 9 credits

Course Contents

The course comprises basic principles of marketing communication as well as an overview of general marketing concepts. The theoretical knowledge is also practically applied through the design of advertising messages and campaigns tailored to specific target audiences.
The course includes the following parts:
- Basic principles of marketing
- Basic principles of marketing communication and advertising
- Marketing plan
- Brand platform
- Objectives and target audience
- History of advertising
- Copyright and Art Direction in advertising campaigns
- Intellectual property
- Social sustainability

Prerequisites

General entry requirements and a passing grade in the course Entrepreneurship and Business Planning (6 credits)

Level of Education: Undergraduate G1F
Course code/Ladok code: TMKG17
The course is conducted at: School of Engineering

Previous and ongoing course occasions

Type of course
Program
Study type
Campus
Semester
Spring 2017: Jan 16 - Mar 19
Rate of Study
100%
Language
English
Location
Jönköping
Time
Day
Examiner
Martin Lindh
Course coordinator
Martin Lindh
Tuition fees do NOT apply for EU/EEA citizens or exchange students
18900kr
Syllabus
HTML  PDF
Application code
HJ-T7070

Content updated 2018-03-23

Study at JU
Content updated 2015-06-24
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