Strategic Brand Management 7,5 Credits
Course Contents
- Brands, consumption and lifestyle
- Brand identity, image and equity
- Brand strategy
- Positioning and design
- Brand innovation
Prerequisites
General entry requirements and 45 credits in Media and Communication Science or equivalent. English proficiency is required. Exemption is granted from the requirement in SwedishLevel of Education: Undergraduate G1F
Course code/Ladok code: LSBK19
The course is conducted at: School of Education and Communication