International Marketing 7,5 credits
Course ContentsThe aim of the course is to provide an overview of the field of international marketing and equip students with the prominent theoretical and analytical tools necessary to recognize international marketing opportunities and develop international marketing strategies.
The course consists of two main parts. In the first part, international marketing analysis is in the focus. This includes a brief overview of the international marketing area and places emphasis on analyzing the international marketing environment and opportunities.
Subsequently, the focus lies on international marketing strategy development. This includes to use international marketing to develop international business in order to exploit opportunities profitably. This includes, the international marketing mix, the creation of competitive advantage, as well as market entry modes and theories.
Prerequisites60 credits in Business Administration or Economics including Marketing Management.
Level of Education: Undergraduate G2F
Course code/Ladok code: MLIN13
The course is conducted at: Jönköping International Business School
Previous and ongoing course occasions
Type of courseProgram
SemesterSpring 2017: Mar 27 - Jun 04
Rate of Study50%
Number of places0
Course coordinatorDarko Pantelic
Tuition fees do NOT apply for EU/EEA citizens or exchange students12500kr