Internal Marketing and Communication 7,5 Credits

Course Contents

The content reflects the various aspects relevant for marketing and communication and include following:
• Macro-marketing and micro-marketing perspective: place, impact and analysis of marketing and communication to organizations and society
• Marketing strategies, marketing plan and marketing mix
• Link between the internal and external marketing
• Employer Branding and its role in shaping employees’ perceptions and behaviour - with a focus on employee life cycle
• Place, role and dynamics of communication in a contemporary world
• Effective inter-organization communication in intercultural and contemporary global business environments

Prerequisites

General entry requirements and 15 credits in Business Administration including Organisational theory, or the equivalent. English proficiency is required. Exemption is granted from the requirement in Swedish.

Level of Education: Undergraduate
Course code/Ladok code: LIMK12
The course is conducted at: School of Education and CommunicationLast modified 2023-03-16 12:52:16