”The spirit is young, unique and diverse.”

The diversity of Jönköping University is very attractive. I love the way the school walks in the students’ shoes and how it offers opportunities for people to connect no matter their country or culture. In my class we were 13 different nationalities!

Mai Le Thi Ngoc, Vietnam

After my bachelor’s in Vietnam I worked for a couple of years within marketing. This one-year programme allowed me to do a master’s abroad, without risking my business network. I found JIBS through an international consultancy and got a good impression from the web page. During my studies I got to collaborate with Swedish companies like IKEA, giving my business profile a boost. JIBS' ability to integrate the studies with innovative technology is a strong point as well.

Since graduating from JIBS, I’ve worked in many different countries from Scotland and Egypt to Vietnam. The International Marketing programme really gave my resumé a certain international standard that is attractive to employees. The programme also gave me invaluable insights for my work and has helped me think about the significant questions I should consider when starting a project.

I now work in Hanoi, splitting my time between marketing for the Swedish Institute and on my own start-up project developing a tourism app for South East Asia. To this day I am still in contact with old friends from JIBS. We’ve established a great business network, sharing ideas and creating amazing business opportunities together.

Mai Le Thi Ngoc
Former Student, International Marketing, Jönköping International Business School
Marketing Executive, Hanoi, Vietnam

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