'Moose-see' TV brings JU researcher worldwide attention

The report on The Great Moose Migration, featuring the interview with Annette Hill, has received record attention and has been highlighted by over 300 international news sites. Hill has also given separate interviews to several international media outlets, including BBC, ABC Australia and NBC in the USA, further increasing interest in the programme.

"It’s heartening to see so much international news interest in the moose migration, filmed brilliantly by SVT. From Australia and America, to the UK, news audiences are learning about this slow tv and the minute by minute wonder of moose on the move," says Annette Hill.

Annette Hill is a Professor of Media and Communication Studies. Her research focuses on media audiences and media engagement, with a particular interest in sustainable democracy and everyday life. She has authored ten books and over 90 articles and book chapters, and her work has been cited over 6600 times according to Google Scholar4.

The Great Moose Migration is an uncommented nature programme that shows moose and other animals in Ångermanland live, around the clock, for several weeks in the spring. The programme has been broadcast annually since 2019 and has received several awards and many viewers. For thousands of years, the moose have migrated along the same paths to reach the rich summer grazing grounds.