Stylish elegance at this year's Spring Inspiration

Over 300 people gathered to enjoy Scandinavia's largest student-run fashion show which took place on 12 April at Science Park. The event was organized by students from Jönköping International Business School's (JIBS) student association and also involved students from the other schools at Jönköping University (JU).

“It has been so much fun to work with Spring Inspiration. I would really recommend others to get involved in the project,” says Jasmin Obed, one of the project managers of the event.

An energetic atmosphere filled the air as visitors, dressed in black and white, poured into Science Park to experience the annual Spring Inspiration fashion show. Since it was first organized in 1998, the show has attracted both students and the fashion-conscious public.

Science Park was decorated in black and white, and most visitors embraced the stylish color scheme to fit this year’s theme, which was inspired by the primal forces of the universe - Yin and Yang.

“One evening, we sat and brainstormed and found that Yin and Yang was a stylish, simple and elegant theme. It has several different meanings, but one of them is that opposites attract and complement each other, which we think is beautiful,” says Elin Sternerup, the other project manager for Spring Inspiration.

During the evening, collections from 10 different designers were showcased. You can see them on Spring Inspirations Instagram External link, opens in new window..

The collections on display ranged from glittering prom dresses to edgy’ street fashion and stylish everyday wear.

JIBS' in-house design team also presented their own creative and sophisticated collection inspired by the theme.

One of the guests in the audience was designer Stina Berggren who creates handmade ball gowns for her own clothing brand. Her collection was among those showcased during the evening.

“I'm very much looking forward to seeing the show, and this year marks the second time I'm presenting my collections here,” she says.

Great interest in working with Spring Inspiration

Both project managers agreed that it has been an intense year, but also a very fun and rewarding experience.

“We have worked in six different teams, but tonight we are just one big team looking forward to seeing the audience enjoy the show,” said Elin Sternerup on the afternoon of the event.

Interest in participating in the project teams for Spring Inspiration was high, with over 90 applications received. Out of those, 22 students were selected to join the various teams.

Everyone can be a model

Many people were eager to model at this year's Spring Inspiration, with as many as 140 applicants, of these, 44 were selected to walk the catwalk. Both students and the general public were welcome to apply.

One of those excited to walk the catwalk was Szofi Szaloky, a second-year student in the Bachelor in Sustainable Enterprise Development programme at JIBS.

“When I learned that anyone could apply to be a model, I was very happy and applied right away,” she says.

Another model was Cornelia Flisberg, who is in her first year in the Media and Communication Studies programme at the School of Education and Communication.

“Today it feels both super exciting and a little nerve-wracking.We practiced yesterday, but it's only today – seeing the stage and everyone getting ready - that it feels real,” she says.

As the evening drew to a close, both the audience and the project managers seemed satisfied.

“We feel so proud and happy. Everything went very smoothly and well and the team did a fantastic job. We also received great feedback from the audience,” say Jasmin Obed and Elin Sternerup.